The table below explains how we use your personal information and the reasons that we rely on in doing so. Where these reasons include legitimate interests, we explain what these legitimate interests are.
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What we use your data for |
Legal Basis for Processing |
Legitimate Interests |
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To provide Lancashire Cricket Rewards programme services to you |
Contractual performance and legitimate interests |
To meet our contractual obligations to you To provide programme services to you To comply with laws and regulations that apply to us |
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To perform the promises that we make to you as a member of the Lancashire Cricket Rewards programme, including the provisions in the Member Agreement |
Contractual performance |
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To perform contracts with third parties that are involved with the Lancashire Cricket Rewards programme (as well as managing the risks and liabilities under those contracts) |
Legitimate interests |
To run our business efficiently using the services of others to support the programme To ensure that we benefit from the terms of the contracts we have properly entered into and properly managed the risks and liabilities associated with them To enable us to provide the programme services to you |
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To keep you informed about the benefits of the Lancashire Cricket Rewards programme, including:
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Contractual performance Legitimate interests Soft opt-in rule for marketing to existing customers |
To provide efficient member care and services To ensure you maximise the benefits from programme membership To assess which of our benefits interest you and to tell you about them To develop new products and services and improve existing ones To obtain your feedback |
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To manage your Lancashire Cricket Rewards account and to identify and calculate any Lancashire Cricket Rewards points entitlement you might have. For more information please see our Member Agreement |
Contractual performance Legitimate interests |
To operate the programme in a manner that allows us to allocate points for your benefit |
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To provide financial and account administration in relation to the Lancashire Cricket Rewards programme, including the calculation of commissions and points earned and spent by members |
Contractual performance |
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To provide you with Lancashire Cricket Rewards programme updates and information |
Contractual performance |
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To provide you with relevant content in relation to the Lancashire Cricket Rewards programme and points earning opportunities our partners through relevant targeted advertising on third party websites, such as Facebook, Google and Twitter. |
Legitimate interests |
To ensure you maximise the benefits of programme membership To assess which of our benefits interest you and to tell you about them |
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To operate the Lancashire Cricket Rewards programme so that we comply with our legal obligations and to ensure the proper management of the programme and our business |
Legal obligation Legitimate interests |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
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To conduct statistical research and surveys in relation to the Lancashire Cricket Rewards programme, to help us improve our services to members and to ensure that we present the programme content in the most effective way |
Archiving and research Legitimate interests |
To develop new products and services and improve existing ones |
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To develop new products and services linked to the Lancashire Cricket Rewards programme |
Archiving & Research Legitimate interests |
To develop new products and services and improve existing ones |
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To improve the effectiveness of our marketing communications, including online advertising via social media and other channels and through personalisation of content we provide to you to recommend things we believe you'll like |
Legitimate interests |
To improve the effectiveness of our communications |
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To assist with the administration of the programme website and for internal purposes, including conducting data and statistical analysis as well as for testing purposes |
Contractual performance and legitimate interests |
To provide efficient customer care and services To ensure that our technology operates efficiently and without error To assess which of our services may be of interest to you and to tell you about them To develop new products and services and improve existing ones To obtain customer feedback |
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To ensure that records in relation to the Lancashire Cricket Rewards programme and our business are maintained and kept up to date as well as to protect our business reputation |
Legal obligation and legitimate interests |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |
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In the proper management of our business and that of Lancashire Cricket Rewards generally For corporate activity, such as a sale, transfer, merger or re-organisation of the Lancashire Cricket Rewards business |
Legitimate interests Our legal duties |
To manage our business efficiently and properly in accordance with normal business practices, legal requirements and to optimise its value for shareholders To ensure that we run our business in accordance with good business principles and meet corporate governance, accounting and audit standards |